SURPRISE THEM
Everyone loves to get a surprise gift.
So if your staff are working hard on a summer day, how about turning up to work with a bag full of ice creams to hand out to them, or after work take them out for a quick cold drink at the local bar.
Customers too will be pleasantly shocked if you turn up and offer them an ice cream, or a wee gift hamper from you - "just to say thank you for being a customer of ours".
I bet you that customer will tell a whole lot of their friends about how they love to use your company or service!
For the small cost of these surprise gifts, you wll reap dividends in loyalty many companies would envy.