Every promotion or advertisement for your business needs to shout out the benefits to the customer. There is no use telling people about how many awards you have won, or about how large your corporation is. The customer is only focused on what's in it for them.
The benefits for the customer need to be front and centre.
Only after the customer has chosen you do they then need all the facts and figures about your business, which are used in their mind to then justify their choice after the decision has been made to choose you.
So beware about how you are describing yourself to the wider world, just remember its all about them first, not you.
