Since the eighties, businesses have increasingly relied on technology to save them money and time with answering telephone enquiries.
However,the overwhelming feedback from customers has been that they are not liked, menu options and lengthy un-answered transfers being the surest way to alienate customers before you have even had the chance to find out how to deal with their problem.
Yet how many businesses recognise this as a marketing gift. If they become one of the only businesses to answer their phones with a PERSON, think what a major P.R coup that would be.
A customer ringing up would be so surprised to have a friendly voice answer, that they would be a fan from the word go!.
