A service orientated company need not spend a huge amount on buildings or furnishings.
It is amazing to consider how much large companies can be willing to spend on peripheral eye pleasing gimmicks.
When I worked as a manager in large hotels, I would have a sizeable budget for new carpets, marble tables, or silk furnishings. Yet no money would be available for intangible things like encouraging great service, or pleasing the guests needs.
It is these hard to measure factors though which bring customers back time after time, and set you up for long term loyalty and profit, not the latest photogenic decor.
What so many often miss is the zero cost factor of inducing great service. It takes effort, not dollars to encourage a superior service culture
