FRONT & FOREMOST
It is so important to furbish the reception or front desk with a serious investment in talent, training, decor and salary. So often I have seen that the lowest paid and most inexperienced staff are placed on the front desk or answering the telephones.
Big mistake, as this area is the first and last place a customer or visitor passes through. If their impression is not a great one as they encounter the reception area, all the other efforts through the business are struggling then to win over that customer.
Again, recruit and reward the best talent on the front desk area.