It astounds me how often I see new business ventures or expanding companies invest millions of dollars on premises and plush venues, then at the last minute rush through recruitment and appointments of key staff.

It does'nt matter a jot about the architecture or wall coverings when the customer gets a sub-standard level of service when making a transaction or experiencing your service.

Invest proportionately in your key personnel, and you will recoup that investment in later dividends. Otherwise you will just become 'another average company'.

Motivate them, train them, care about them and make winners out of them. We know if we treat our employees right, they'll treat the customers right. And if customers are treated right, they'll come back.
- J.W. Marriot, Jr


Every promotion or advertisement for your business needs to shout out the benefits to the customer. There is no use telling people about how many awards you have won, or about how large your corporation is. The customer is only focused on what's in it for them.
The benefits for the customer need to be front and centre.
Only after the customer has chosen you do they then need all the facts and figures about your business, which are used in their mind to then justify their choice after the decision has been made to choose you.

So beware about how you are describing yourself to the wider world, just remember its all about them first, not you.


A customer can read through insencerity. So you need to be sincere in all that you do, and that means examining if the work that you do is really what's best for you.
If you wake up each day with no motivation to go back and do another day at that place, then change. It is your choice to go and find something that fires you up each day. Only then can you give sincere and meaningful service to others.
The other bonus is that you are doing something which keeps you alive and makes you feel glad to be a part of this wondrous universe.
So....go and find what you want to do and do it to the best of your ability, then you are serving both yourself and the world.


Just doing the right thing, and saying the right thing, is becoming harder to find.
Customers just want to be treated right - and with honesty. So if you as an individual can hold on to the virtue that is integrity, then you already have an advantage. An advantage that is huge because so few others can make the extra effort which comes from living with integrity as a core philosophy.

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.
- Henry Ford