The universe we are learning, is like a mirror. What we give out reflects back to us. So if we project out a spirit of service and kindness, then we receive back the same to ourselves.Once you learn and believe that great service is fulfilling and rewarding you develop a service frequency.

Every atom in your body then resonates kindness, warmth and service to others.

" Joy can be real only if people look on their life as a service, and have a definite object in life outside themselves and their personal happiness. "
- Leo Tolstoy


" I expect to pass through life but once. If there be any kindness I can show, or any good thing I can do for any fellow being, let me do it now, as I shall not pass this way again. "

Governor William Penn
Founder of Pennsylvania


A service orientated company need not spend a huge amount on buildings or furnishings.
It is amazing to consider how much large companies can be willing to spend on peripheral eye pleasing gimmicks.
When I worked as a manager in large hotels, I would have a sizeable budget for new carpets, marble tables, or silk furnishings. Yet no money would be available for intangible things like encouraging great service, or pleasing the guests needs.

It is these hard to measure factors though which bring customers back time after time, and set you up for long term loyalty and profit, not the latest photogenic decor.
What so many often miss is the zero cost factor of inducing great service. It takes effort, not dollars to encourage a superior service culture


Since the eighties, businesses have increasingly relied on technology to save them money and time with answering telephone enquiries.
However,the overwhelming feedback from customers has been that they are not liked, menu options and lengthy un-answered transfers being the surest way to alienate customers before you have even had the chance to find out how to deal with their problem.

Yet how many businesses recognise this as a marketing gift. If they become one of the only businesses to answer their phones with a PERSON, think what a major P.R coup that would be.
A customer ringing up would be so surprised to have a friendly voice answer, that they would be a fan from the word go!.